Spokane local-SEO audit · prepared for

Evergreen Florist

4.8 stars, 320 reviews. That's real trust. The ranking doesn't reflect it yet. Evergreen sits at #8 for "florist spokane," behind roseandblossom.com, spokane4seasonsflowers.net, and lilaccityblooms.com — all three pulling traffic that your reviews deserve to capture. Your localization is solid. Title, meta, and contact details all tell Google exactly where you operate, and that signal scores 75 out of 100 among audited Spokane florists. Two technical gaps are holding the ranking down. The page has no H1 tag and no structured data — meaning Google can't confirm what the page is about or surface your rating in search results. Fix those two things and the foundation you've already built starts doing real work. This report shows you exactly where each gap sits and what to change first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Evergreen Florist ranks #8 organic
for florist spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #8 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Evergreen Florist Doesn't

Organic top 3 · “florist spokane
#1
roseandblossom.com
Best Florist in Spokane WA | Local Flower Shop & Fast Delivery
score63/100
PSI mobile
49/100
Reviews
195
Rating
4.8/5
Schema
None
#2
spokane4seasonsflowers.net
Spokane Florist | Spokane WA Flower Shop | FOUR ...
Not in our Spokane audit dataset yet. Visit spokane4seasonsflowers.net and run a side-by-side compare.
#3
lilaccityblooms.com
Spokane Florist | Same-Day Spokane Flower Delivery | Local ...
score47/100
PSI mobile
49/100
Reviews
48
Rating
4.5/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where evergreenfloralshop.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane, WA Same-Day Same-Day Flower Delivery Delivery | Send a Gift …"
"Spokane" in meta description
Meta: "Evergreen Florist is your local florist serving Spokane, WA. We hand-…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
62
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 4 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Polish
Title tag is too long (94 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
2 of 19 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks florist by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Floristswe've audited
Rank 7 of 8
#1
Peony Art in Flowers | Spokane Florist
peony-artist.com
Does what you don't: Publishes structured data
86
/ 100
#2
Blooms on the Blvd.
sunsetfloristspokane.com
Does what you don't: Publishes structured data
79
/ 100
#3
Peters And Sons Flowers & Gift
petersandsons.com
Does what you don't: Publishes structured data
74
/ 100
#4
Liberty Park Greenhouse and Garden Center
libertyparkgreenhouse.com
Does what you don't: Publishes structured data
69
/ 100
#5
Adelaide Co. Floral
adelaidecofloral.com
Does what you don't: Publishes structured data
68
/ 100
#6
Rose & Blossom
roseandblossom.com
Does what you don't: Publishes structured data
63
/ 100
#7
You
Evergreen Florist
evergreenfloralshop.com
Gap to #6: +1 points · Gap to #1: +24
62
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance55 /100
SEO92 /100
Accessibility78 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews320
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag94 chars
Meta description150 chars
H1 count0
Images / missing alt19 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsti4j · 2026-05-30