Spokane local-SEO audit · prepared for

Evo Med Spa

Evo Med Spa ranks #5 for "medical spa spokane." Three competitors sit above you — Crafted Beauty, Yelp, and The Lab AW. That gap is closeable. The 4.9 rating is real leverage. Thirty reviews is the problem. Right now, your homepage title and meta description contain zero Spokane signals. Google can't confirm where you operate from the page itself. That's the single biggest structural reason Crafted Beauty outranks you despite comparable services. The report also shows a missing meta description entirely, slow mobile load performance, and 6 of 18 images with no alt text — each one a missed relevance signal. Fix the localization first. Everything else stacks on top of it. This report walks through each gap in order of ranking impact, starting with the homepage signals Google reads before anything else.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Evo Med Spa ranks #5 organic
for medical spa spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #5 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Evo Med Spa Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.com
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where evomedspa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Evo Med Spa"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
68
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 2 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 32/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (6/18)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (11 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Medical Spaswe've audited
Rank 6 of 8
#1
Crafted Beauty
craftedbeauty.com
Does what you don't: Has a meta description
90
/ 100
#2
Odara Medical Spa
odaramedicalspa.com
Does what you don't: Has a meta description
85
/ 100
#3
SkinWell + Co.
skinwell.co
Does what you don't: Has a meta description
84
/ 100
#4
Werschler Aesthetics
werschleraesthetics.com
Does what you don't: Has a meta description
76
/ 100
#5
Luxe. Salon & Medspa
luxespokane.com
Does what you don't: Has a meta description
70
/ 100
#6
You
Evo Med Spa
evomedspa.com
Gap to #5: +2 points · Gap to #1: +22
68
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance32 /100
SEO92 /100
Accessibility99 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews30
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag11 chars
Meta description0 chars
H1 count1
Images / missing alt18 / 6
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg98x · 2026-05-30
Evo Med Spa — Spokane SEO audit (68/100) · spokaneseo.app