Spokane local-SEO audit · prepared for

Eyes For Life

Rank 1 of 5 in your category. That's a real foundation. Eyes For Life scores 91/100 across this audit — the strongest result among the five Spokane optometry practices we reviewed. A 4.7 rating across 464 reviews backs that up. On "optometrist near me spokane," you're holding the #2 local pack position, with theeyecareteam.com sitting just above you. Two gaps are doing most of the work against you. Twenty-two of 24 images have no alt text — Google can't read an image, only its label, and yours are mostly blank. Your localization signal scores 40/100: Spokane appears in the title, but it's missing from the meta description and contact markup, which are the signals that reinforce the geographic match. Both are fixable without rebuilding anything. The report below shows exactly where each gap lives and what to change first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Eyes For Life ranks #2 in the local pack
for optometrist near me spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: eyesforlife.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Eyes For Life Doesn't

Organic top 3 · “optometrist near me spokane
#1
theeyecareteam.com
The Eye Care Team: Optometrist in Spokane & Chewelah
score79/100
PSI mobile
56/100
Reviews
122
Rating
4.3/5
Schema
Full NAP
#2
vsp.com· directory
Eye Doctors Near Me in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
spokaneeye.com
Providing eye care and surgery for adults and ... - Spokane
score60/100
PSI mobile
38/100
Reviews
768
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
optometrist spokane
Local pack #3
Top: spokaneeye.com · theeyecareteam.com · vsp.com
best optometrist spokane
Not in top 10
Top: spokaneeye.com · yelp.com · garlandvisionsource.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where eyesforlife.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Home - Eyes For Life Spokane, WA"
"Spokane" in meta description
Meta: "Genuine Relationships with Every Patient"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
91
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

0 critical · 1 material · 1 polish
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Material
Most images missing alt text (22/24)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too short (40 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks optometry by composite audit score, across the 5 sites we've measured in this vertical.

You're on top

Among Spokane Optometry / Eye Care we've audited, Eyes For Lifeis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance50 /100
SEO100 /100
Accessibility95 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews464
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag32 chars
Meta description40 chars
H1 count1
Images / missing alt24 / 22
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmproa0t · 2026-05-30