Fireweed Baking Company
Fireweed Baking Company ranks #3 in the local pack for "bakery spokane." That's real visibility. But the two results above it aren't competitors — they're explorewashingtonstate.com and TripAdvisor, directory sites that win on domain authority alone. thegrainshed.coop sits at #3 alongside Fireweed. Among the seven Spokane bakeries audited here, Fireweed lands at #4 overall. The gap isn't mysterious. The homepage has no H1 tag, which means Google has no primary signal telling it what this page is about or where. The page title doesn't anchor Spokane either — and Google reads the title first. That's a fixable structural problem, not a content problem. Two Google reviews at a 5-star rating. Strong score, thin base. Schema is incomplete, and 15 of 17 images have no alt text. Each of those is a missed signal, not a catastrophe — but they add up. This report shows exactly where each gap sits in the ranking logic and what to fix first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: fireweedbakingco.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Fireweed Baking Company Doesn't
Organic top 3 · “bakery spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where fireweedbakingco.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 3 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks bakery by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.