Spokane local-SEO audit · prepared for

First Rate Roofing Services

#3 in the local pack is a real position. With a 5-star rating and 400 reviews, the trust signals are already there. Spokane Roofing and Perrenoud sit above you. That's the gap. Your localization is tight — title, meta, and contact details all anchor to Spokane correctly, which is why you're scoring 82 out of 100 and ranking first among the five Spokane roofers audited here. One structural issue is pulling the score down: six H1 tags on a single page. Search engines read H1 as the page's primary signal. Multiple H1s dilute it. Fix that, and the ranking gap to #1 gets smaller. This report shows you exactly where the H1 conflicts live and what else separates your site from spokaneroofing.com.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
First Rate Roofing Services ranks #3 in the local pack
for roofing contractor spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: firstrateroofingservices.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That First Rate Roofing Services Doesn't

Organic top 3 · “roofing contractor spokane
#1
spokaneroofing.com
Spokane Roofing Company® | (509) 838-8633 | Roofing ...
Not in our Spokane audit dataset yet. Visit spokaneroofing.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 ROOFING IN SPOKANE, WA - UPDATED 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
perrenoudroofing.com
Perrenoud Roofing Inc.: Roofing Contractor Spokane, WA
Not in our Spokane audit dataset yet. Visit perrenoudroofing.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where firstrateroofingservices.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Commercial & Residential Roofing Contractor, Roof Repairs & Replaceme…"
"Spokane" in meta description
Meta: "First Rate Roofing Services offers commercial and residential roofing…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
82
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

0 critical · 1 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Material
Multiple H1 tags (6)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Title tag is too long (113 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (181 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
7 of 33 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks roofing by composite audit score, across the 5 sites we've measured in this vertical.

You're on top

Among Spokane Roofing we've audited, First Rate Roofing Servicesis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance79 /100
SEO100 /100
Accessibility94 /100
Best practices54 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews400
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag113 chars
Meta description181 chars
H1 count6
Images / missing alt33 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprnkse · 2026-05-30
First Rate Roofing Services — Spokane SEO audit (82/100) · spokaneseo.app