Spokane local-SEO audit · prepared for

Floor Coverings International Spokane

Ranking #4 for "flooring contractor spokane" is a real position. But United Floor Covering, Yelp, and Mr. Handyman are all sitting above you — and two of those aren't even flooring specialists. That's the gap. Your Google Business Profile is strong: 4.9 stars across 222 reviews. Google sees that trust. The problem is your website doesn't back it up. Your homepage title and meta description contain zero Spokane signal — the site gives Google no geographic context for where you operate. No LocalBusiness schema either, so structured data isn't confirming your location or service area. Among the seven Spokane flooring businesses audited here, that combination puts you fifth overall. This report shows exactly where those signals are missing and which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Floor Coverings International Spokane ranks #4 organic
for flooring contractor spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #4 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Floor Coverings International Spokane Doesn't

Organic top 3 · “flooring contractor spokane
#1
unitedfloorcovering.com
United Floor Covering - Spokane
Not in our Spokane audit dataset yet. Visit unitedfloorcovering.com and run a side-by-side compare.
#2
yelp.com· directory
TOP 10 BEST Flooring Installer in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
mrhandyman.com
Floor Repair & Flooring Installation Spokane
Not in our Spokane audit dataset yet. Visit mrhandyman.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where floorcoveringsinternational.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Floor Coverings International® | Your Local Flooring Team"
"Spokane" in meta description
Meta: "Floor Coverings International is here to provide you with the best in…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
53
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Polish
2 of 22 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Polish
PageSpeed Insights could not be measured
PSI timed out before Lighthouse finished rendering the page.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks flooring by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Flooringwe've audited
Rank 5 of 7
#1
Black Forest Hardwood Floors LLC
blackforestfloors.com
Does what you don't: Has LocalBusiness structured data
85
/ 100
#2
Brothers Flooring & Design
brothersflooringnw.com
Does what you don't: Has LocalBusiness structured data
83
/ 100
#3
AG Floor Covering
agfloorcovering.com
70
/ 100
#4
Shanks Custom Hardwood Inc.
shankscustomhardwoodinc.com
68
/ 100
#5
You
Floor Coverings International Spokane
floorcoveringsinternational.com
Gap to #4: +15 points · Gap to #1: +32
53
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance /100
SEO /100
Accessibility /100
Best practices /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews222
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag57 chars
Meta description120 chars
H1 count1
Images / missing alt22 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpujfyd · 2026-06-01
Floor Coverings International Spokane — Spokane SEO audit (53/100) · spokaneseo.app