Spokane local-SEO audit · prepared for

Fortunata Tattoo Studio

Ranking #1 organic for "tattoo shop spokane" is real. That's a strong position — most local businesses never get there. But the local pack tells a different story. Fortunata sits at #2, and the gap between those spots is measurable in clicks. Google reads your page title before anything else on the site, and right now it doesn't anchor Spokane. That's the signal missing. The audit also flagged slow mobile load times and 8 of 19 images with no alt text. Search engines can't read images — they read the text attached to them. Missing alt text is missing signal. Across seven audited Spokane tattoo businesses, Fortunata ranks third overall at 74/100. The two ahead have tighter localization and cleaner schema. This report shows exactly where those points went and what fixes them first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Fortunata Tattoo Studio ranks #1 organic · #2 in the local pack
for tattoo shop spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: fortunata.studio's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Fortunata Tattoo Studio Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studioYou
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where fortunata.studioranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Fortunata Tattoo | Book Your Next Tattoo Today"
"Spokane" in meta description
Meta: "Spokane’s finest tattoo experience offering clean and professional ta…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
74
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 36/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (8/19)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 3 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Has complete NAP in schema
81
/ 100
#2
Mom's Custom Tattoo & Body Piercing
momstattoo.com
74
/ 100
#3
You
Fortunata Tattoo Studio
fortunata.studio
Gap to #2: +0 points · Gap to #1: +7
74
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance36 /100
SEO100 /100
Accessibility98 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews597
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag46 chars
Meta description139 chars
H1 count1
Images / missing alt19 / 8
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsoble · 2026-05-30