Free Motion Physical Therapy
4.9 stars, 72 reviews. That's a real trust signal. The problem is Google doesn't see it the same way your patients do. Free Motion ranks #7 for "best physical therapy clinic spokane" — sitting behind PT Associates, Providence, and LH Physical Therapy, all of whom are pulling the clicks that should land here first. Two structural issues are doing most of the damage. No LocalBusiness schema means Google can't confirm your business details from the page itself — it has to guess. Multiple H1 tags split the ranking signal that should be focused on one clear target. Your Spokane localization is strong at 85/100. The city signal is already in your title and meta. That's the foundation. What's missing is the structure built on top of it. This report shows exactly where those fixes apply and what changes first.
1Your Spokane Standing
#5 of 6That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Physical Therapy we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #6 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Physical Therapy.
Organic #9, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
1 costly · 2 material · 1 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Google can't read your hours, services, or service area.
Without structured data, Google guesses what you do — and shows competitors it's more sure about.
Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Technical detail · for your developer
No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
You're just below the three businesses that get the calls.
The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.
Fix: Strengthen NAP consistency across citations, build reviews, andTechnical detail · for your developer
Ranking #7 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Your page sends Google mixed signals about its topic.
Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.
Fix: Keep only one H1Technical detail · for your developer
Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (376 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 33,000-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.