Free Range Boarding
Ranking #1 organic for "pet boarding kennel spokane" is a real result. Most businesses in this category aren't close. But the local pack tells a different story — you're sitting at #2, and that gap has a specific cause. Two structural signals are missing. No LocalBusiness schema means Google is inferring what your business is, rather than reading it directly. No H1 tag means the page's primary ranking signal is absent. These aren't aesthetic issues — they're how search engines confirm what a page is about. Seven of your sixteen images have no alt text. That compounds the signal gap. Your Google Business Profile is working. A 4.8 rating across 122 reviews is a strong trust anchor, and your localization score of 75/100 shows the site is properly grounded in Spokane across title, meta, and contact data. That's the foundation. Among eight audited Spokane pet-boarding sites, you rank third overall. This report shows exactly what's between you and the top spot.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: freerangeboarding.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Free Range Boarding Doesn't
Organic top 3 · “pet boarding kennel spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where freerangeboarding.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks pet-boarding by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.