Spokane local-SEO audit · prepared for

The Fresh Plate Catering Company

"Catering company Spokane" isn't returning freshplatemarket.com in the top ten. Mangia Catering and INW Catering hold the top two spots, and Yelp sits above you at three. That's the gap. Your composite score is 73 out of 100, which puts you third among the six Spokane catering sites audited. Not the bottom. But not competing for the queries that matter yet. The most fixable issue is also the most structural: your homepage title and meta description contain no Spokane signal. Zero out of 100. Google can't confirm where you operate from your most important page. Your 3.7 rating across 45 reviews is the other weight. Both of the sites ranking above you carry stronger review profiles, and Google factors that into local pack placement. The report below shows the specific schema gaps, the five images missing alt text, and where to start.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
The Fresh Plate Catering Company doesn't appear in the top 10 for catering company spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That The Fresh Plate Catering Company Doesn't

Organic top 3 · “catering company spokane
#1
mangiacateringco.com
Catering Spokane WA - Catering CDA - Catering Coeur d ...
Not in our Spokane audit dataset yet. Visit mangiacateringco.com and run a side-by-side compare.
#2
inwcatering.com
Inland Northwest Catering - Airway Heights, Spokane, WA
Not in our Spokane audit dataset yet. Visit inwcatering.com and run a side-by-side compare.
#3
yelp.com· directory
THE BEST 10 Caterers in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where freshplatemarket.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Fresh Plate"
"Spokane" in meta description
Meta: "Fresh in every bite! Our diverse menus have something for everyone. W…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
73
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

2 critical · 2 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Google rating is 3.7/5
Average rating below 4.0 hurts the local-pack click-through dramatically.
Fix:
Critical
Slow mobile performance
Mobile performance score is 47/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (5/14)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (11 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (361 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks catering by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Cateringwe've audited
Rank 3 of 7
#1
London's Ultimate Catering
londonsultimatecatering.com
Does what you don't: Has complete NAP in schema
91
/ 100
#2
Greenbluff Fresh Catering Co.
greenblufffresh.com
73
/ 100
#3
You
The Fresh Plate Catering Company
freshplatemarket.com
Gap to #2: +0 points · Gap to #1: +18
73
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance47 /100
SEO100 /100
Accessibility91 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating3.7 / 5
Reviews45
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag11 chars
Meta description361 chars
H1 count1
Images / missing alt14 / 5
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpu0wee · 2026-05-31