Spokane local-SEO audit · prepared for

Fruci and Associates- Certified Public Accountants in Spokane, WA

84
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#2 of 7
The Standing
Fruci and Associates- Certified Public Accountants in Spokane, WA ranks #2 of 7 Accountants / CPAs we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
NorthWest CPA & Tax· leader
10225 rev5.0
2
You
9017 rev3.4
3
Spokane competitor
8916 rev4.3
4
Spokane competitor
807 rev4.4
5
Spokane competitor
554 rev5.0
6
Spokane competitor
534 rev5.0
7
Spokane competitor
436 rev4.3

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Accountants / CPAs field
6 tracked · snapshot July 20, 2026
Median audit score
63field
84
Have LocalBusiness schema
33%field
you do
Median Google reviews
7field
17
Median mobile load
4.9sfield
3.6s

This is the field you're measured against — every Spokane Accountants / CPAs we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
One Spokane competitor is ahead of you on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Accountants / CPAs Reviews
median 7
25
floor 4
NorthWest CPA & Tax
you 17
You
17reviews
3.4★ rating
Category leader · NorthWest CPA & Tax
25reviews
8 ahead of you
You're past the Spokane median for Accountants / CPAs— real ground held. The gap that's left is to NorthWest CPA & Tax: 8 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
17
Review rank
#2of 7
17 nowleader NorthWest CPA & Tax · 25

You sit at #2 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Accountants / CPAs.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Fruci and Associates- Certified Public Accountants in Spokane, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 2 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your rating is scaring off clicks.

    A star rating under 4.0 reads as a warning. People scroll past it to the next shop, even when you'd do the better job.

    Fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.

    Technical detail · for your developer

    Google rating is 3.4/5 — Average rating below 4.0 hurts the local-pack click-through dramatically. — Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.

  2. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  3. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  4. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (4/7) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 479 searches a month.

That's roughly 10 inbound leadsa month from organic search alone. We haven't mapped Fruci and Associates- Certified Public Accountants in Spokane, WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 3.6 seconds for your page — slower than 1 Spokane competitor.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Accountants / CPAs
good 2.5s
median 4.9s
0s
Kirchner & Jordan CPAs
you 3.6s
You
3.6s
1.1s over the 2.5s bar
Fastest in Spokane · Kirchner & Jordan CPAs
2.4s
1.2s faster than you
1 of 5 Spokane Accountants / CPAs we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.06
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Fruci and Associates- Certified Public Accountants in Spokane, WA"
"Spokane" in meta description
Meta: "Fruci and Associates is a local accounting firm, supporting financial…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance87 /100
SEO100 /100
Accessibility95 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)3.6 s
CLS (shift)0.06
INP (response)
Google Business Profile
Profile existsyes
Rating3.4 / 5
Reviews17
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag65 chars
Meta description104 chars
H1 count0
Images / missing alt7 / 4
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7ya9 · 2026-06-19