Gemworks Fine Jewelers
Gemworks scores 79 out of 100 among audited Spokane jewelers. Second of seven. That's a real foundation. For "best jewelry store Spokane," you're sitting at #7 organic — behind Zales, Jewelry Design Center, and a Reddit thread. A Reddit thread ranks above a working local jeweler. That's the gap. Two things are holding the ranking back. Mobile load speed is the primary drag — Google scores mobile performance heavily for local queries, and a slow page loses rank before a visitor ever sees it. The second is incomplete LocalBusiness schema, which means Google can't fully read your location, hours, and service data as structured facts. Your Spokane signal is strong. Title and meta both name the city clearly, and that matters. Your GBP shows a 5-star rating across 123 reviews — that's trust Google can see. The report below shows exactly which schema fields are missing and where mobile speed is bleeding position.
1Your Spokane Standing
#2 of 7Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Jewelers we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #4 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Jewelers.
Organic #7, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
1 costly · 2 material · 0 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your site makes phone users wait.
Over half your visitors are on phones. A slow load is a closed tab before they ever see you.
Fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Technical detail · for your developer
Slow mobile performance — Mobile performance score is 28/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
You're just below the three businesses that get the calls.
The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.
Fix: Strengthen NAP consistency across citations, build reviews, andTechnical detail · for your developer
Ranking #7 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Your address and phone aren't where Google looks for them.
The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.
Fix: Fill in streetAddress, addressLocality, postalCode, andTechnical detail · for your developer
LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 1,600-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.