Spokane local-SEO audit · prepared for

Best American Restaurant in Spokane

57
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Live Google Position

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The local pack · locked

You're not in Google's local 3-pack for Spokane Restaurants.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Best American Restaurant in Spokanenot in pack
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

3 costly · 2 material · 2 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,
    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  3. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 44/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  4. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  5. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (17) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  6. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (302 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  7. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    1 of 19 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Best American Restaurant in Spokane | The Gilded Unicorn"
"Spokane" in meta description
Meta: "Welcome to the Gilded Unicorn, an enchanted haven where Modern Americ…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance44 /100
SEO100 /100
Accessibility97 /100
Best practices73 /100
Core Web Vitals (mobile)
LCP (load)17.1 s
CLS (shift)0.00
INP (response)104 ms
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag56 chars
Meta description302 chars
H1 count17
Images / missing alt19 / 1
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqifsrc · 2026-06-17