Spokane local-SEO audit · prepared for

Glaze Nail Salon & Spa

Local pack #1. That's real. For "nail salon spokane," Glaze holds the top map position and ranks third in organic results, sitting behind 7wondersbeauty.com and Yelp. The 4.8 rating across 501 reviews is a strong trust signal — Google sees it, and so do customers. Your localization is working: title tags, meta, and contact details all anchor the site to Spokane consistently. The gap is structural, not foundational. No JSON-LD schema means Google is reading your pages without a map — it has to guess what your business offers, your services, your location details. Add structured data and you hand Google that map directly. Separately, 25 of your 35 images have no alt text, which leaves a crawlable signal blank on most of the page. This report shows you exactly where to add schema, which images need alt text first, and what closing those two gaps does to your organic position.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Glaze Nail Salon & Spa ranks #3 organic · #1 in the local pack
for nail salon spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: glazenails.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Glaze Nail Salon & Spa Doesn't

Organic top 3 · “nail salon spokane
#1
7wondersbeauty.com
7 Wonders Nails Hair Spa | Beauty Spa In Spokane, WA 99218
Not in our Spokane audit dataset yet. Visit 7wondersbeauty.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 Nail Salons in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
glazenails.comYou
Glaze Nails Spokane | Premier Nail Salon & Spa Services
score63/100
PSI mobile
67/100
Reviews
501
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where glazenails.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Glaze Nails Spokane | Premier Nail Salon & Spa Services"
"Spokane" in meta description
Meta: "Experience the best glaze nails in Spokane at our salon & spa. Book y…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
63
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
Most images missing alt text (25/35)
Image alt coverage is below 70%.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks nail-salon by composite audit score, across the 2 sites we've measured in this vertical.

You're on top

Among Spokane Nail Salons we've audited, Glaze Nail Salon & Spais the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance67 /100
SEO92 /100
Accessibility84 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews501
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description117 chars
H1 count1
Images / missing alt35 / 25
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprobpy · 2026-05-30
Glaze Nail Salon & Spa — Spokane SEO audit (63/100) · spokaneseo.app