Hat Trick Brewing
Ranking #1 in the local pack for "brewery taproom spokane" is a real win. That's the hard part. But the organic results above Hat Trick's listing belong to Bellwether, Yelp, and Manito Taphouse — and the gap there is fixable. Here's why it's happening. The homepage has no meta description, four H1 tags where there should be one, and a localization score of 20 out of 100. Google can't confirm from the site itself that Hat Trick is in Spokane. The title and meta don't say it. That's the structural problem. The report also flags incomplete LocalBusiness schema and five of eight images with no alt text. Small items individually. Together they add friction every time Google crawls the page. A 4.8 rating across 78 reviews is a strong trust signal — that's working. The audit ranked Hat Trick second among seven Spokane breweries reviewed. What's inside shows exactly which fixes move the needle first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: hattrickbrewingspokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Hat Trick Brewing Doesn't
Organic top 3 · “brewery taproom spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where hattrickbrewingspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 3 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks brewery by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.