Heads and Tails Photography
Heads and Tails leads the audited field. Rank 1 of 7 Spokane photographers in this audit, a 95/100 localization score, 201 reviews at a 5-star average — that foundation is real. But "photographer spokane" isn't returning them in the top 10. KC England holds the top organic spot. Yelp and Instagram sit at #2 and #3, which means two of the first three results are directory and social pages, not direct competitors. That's a surmountable gap, not a structural wall. The clearest technical issue the audit found: 16 H1 tags on the site. Google uses H1 to read what a page is about. One page, one H1 — that's the rule. Sixteen creates ambiguity about what Heads and Tails actually wants to rank for. Fix that, and the strong local signals already in place have a cleaner path to work. The report below shows exactly where those H1 conflicts sit, how the site scores across every ranking factor, and where the distance to page one is smallest.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Heads and Tails Photography Doesn't
Organic top 3 · “photographer spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where headsandtailsphoto.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks photographer by composite audit score, across the 7 sites we've measured in this vertical.
Among Spokane Photographers we've audited, Heads and Tails Photographyis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.