Spokane local-SEO audit · prepared for

Heartbreaker Studio

Heartbreaker Studio scores 80 out of 100 across this audit. Rank 2 of 7 among Spokane salons audited. That's a real foundation. The Google Business Profile backs it up — a 5-star rating across 105 reviews is strong social proof, and Google reads it that way. The site's local signals are solid too: title, meta, and contact details all tell Google this is a Spokane business. But "hair salon near me spokane" isn't returning a top-10 result. Yelp, Lavish Spokane, and Lucid Room are all ahead. The gap isn't authority — it's structure. Six H1 tags on one page confuses crawlers about what that page is actually about. Nine of sixteen images have no alt text, which cuts off a secondary signal Google uses to confirm relevance. Fix both, and the on-page signal catches up to what the GBP already says. This report shows exactly where each issue sits and what to address first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Heartbreaker Studio doesn't appear in the top 10 for hair salon near me spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Heartbreaker Studio Doesn't

Organic top 3 · “hair salon near me spokane
#1
yelp.com· directory
Top 10 Best Hair Salons Near Spokane, Washington
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
lavishspokane.com
Lavish Salon - Spokane
Not in our Spokane audit dataset yet. Visit lavishspokane.com and run a side-by-side compare.
#3
lucidroom.salon
Lucid Room | Editorial-Inspired Hair Salon in Downtown ...
score84/100
PSI mobile
48/100
Reviews
1,858
Rating
4.9/5
Schema
Partial

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
best hair salon spokane
Not in top 10
Top: lavishspokane.com · jaazzsalon.com · reddit.com
hair salon spokane
Not in top 10
Top: lavishspokane.com · jaazzsalon.com · reddit.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where heartbreakerstudio.shopranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Home | Heartbreaker Hair Studio | Spokane, Washington"
"Spokane" in meta description
Meta: "Heartbreakers Studio is an alternative hair salon that specializes in…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

0 critical · 2 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Material
Multiple H1 tags (6)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (9/16)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (260 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks salon by composite audit score, across the 4 sites we've measured in this vertical.

Among Spokane Hair Salonswe've audited
Rank 2 of 4
#1
Lucid Room
lucidroom.salon
84
/ 100
#2
You
Heartbreaker Studio
heartbreakerstudio.shop
Gap to #1: +4 points
80
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance74 /100
SEO100 /100
Accessibility98 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews105
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag53 chars
Meta description260 chars
H1 count6
Images / missing alt16 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplqvt8 · 2026-05-25