Spokane local-SEO audit · prepared for

Hennessey Funeral Home Spokane, WA

83
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#5 of 8
The Standing
Hennessey Funeral Home Spokane, WA ranks #5 of 8 Funeral Homes we track in Spokane.
Rank
Business
1
Heritage Funeral & Cremation· leader
10791 rev4.6
2
Spokane competitor
98196 rev4.9
3
Spokane competitor
9697 rev4.7
4
Spokane competitor
93126 rev4.9
5
You
93189 rev5.0
6
Spokane competitor
9123 rev5.0
7
Spokane competitor
8921 rev4.1
8
Spokane competitor
712 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Funeral Homes field
7 tracked · snapshot July 20, 2026
Median audit score
82field
83
Have LocalBusiness schema
57%field
you do
Median Google reviews
91field
189
Median mobile load
8.9sfield
11.7s

This is the field you're measured against — every Spokane Funeral Homes we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
One Spokane competitor is ahead of you on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Funeral Homes Reviews
median 91
196
floor 2
Hennessey Funeral Home & Crematory
you 189
You
189reviews
5.0★ rating
Category leader · Hennessey Funeral Home & Crematory
196reviews
7 ahead of you
You're past the Spokane median for Funeral Homes— real ground held. The gap that's left is to Hennessey Funeral Home & Crematory: 7 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
189
Review rank
#2of 8
189 nowleader Hennessey Funeral Home & Crematory · 196

You sit at #2 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Funeral Homes.

Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#3Hennessey Funeral Home Spokane, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 0 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword.

    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  2. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 16/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  3. Google may be splitting your page's credit in two.

    Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.

    Fix: Add <link rel='canonical' href='<page url>'> in the page <head>
    Technical detail · for your developer

    No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 2,300 searches a month.

That's roughly 46 inbound leadsa month from organic search alone. We haven't mapped Hennessey Funeral Home Spokane, WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 11.7 seconds for your page — slower than 6 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Funeral Homes
good 2.5s
median 8.9s
0s
Pacific NW Cremation & Funeral
you 11.7s
You
11.7s
9.2s over the 2.5s bar
Fastest in Spokane · Pacific NW Cremation & Funeral
5.1s
6.7s faster than you
6 of 7 Spokane Funeral Homes we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)1.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Hennessey Funeral Home Spokane, WA"
"Spokane" in meta description
Meta: "Personalized funerals, cremation, and burial services in Spokane Vall…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance16 /100
SEO92 /100
Accessibility95 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)11.7 s
CLS (shift)1.00
INP (response)
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews189
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag34 chars
Meta description139 chars
H1 count0
Images / missing alt0 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7t7p · 2026-06-19