Hennessey Funeral Home & Crematory
Hennessey ranks #1 in the local pack for "funeral home Spokane." That's a real position to hold. In the organic results, though, Ripplinger and Heritage both sit above this site. The gap isn't reviews — a 4.9 with 196 ratings is strong. It's structural. The page has no H1 tag, which means Google is reading the page without its clearest signal for what that page is about. Local anchoring is solid. Title, meta, and contact details all tie the site to Spokane consistently. Second out of seven audited funeral homes in the city. Close to the top. One missing element separating it from first. The report below shows exactly where the H1 fits, what the organic competitors have that this page doesn't, and what fixing it is likely to move.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: hennesseyondivision.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Hennessey Funeral Home & Crematory Doesn't
Organic top 3 · “funeral home spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where hennesseyondivision.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 0 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.