Heritage Funeral & Cremation
Rank 1 of 7 audited Spokane funeral homes. That's a real position to defend. For "funeral home spokane," Heritage sits at #2 organic and #3 in the local pack — with Riplinger holding the top spot in both. One gap is technical: the Lighthouse SEO score is under 90, which affects how efficiently Google crawls and renders the site. Fix that, and the structural case for #1 gets stronger. The localization signal is already working. Title tags, meta descriptions, and contact details all anchor the site to Spokane — 75 out of 100. The 4.6 rating across 91 reviews adds trust signals Google weights in local ranking. The rest of this report shows exactly where the Lighthouse score is losing points and what closing that gap looks like.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: heritagefunerals.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Heritage Funeral & Cremation Doesn't
Organic top 3 · “funeral home spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where heritagefunerals.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.
Among Spokane Funeral Homes we've audited, Heritage Funeral & Cremationis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.