HES Electrical
Ranking #2 in the local pack is a real result. Most electricians in Spokane aren't there. But the organic side is a different story. Reddit, Yelp, and spokaneelectrician.com all sit above HES on the primary query. That's the gap. The audit found one specific reason. Zero. HES scores 0/100 on Spokane localization signals — the homepage title and meta description don't tell Google where this business operates. A search engine reads that page and can't confirm the city. Meanwhile, spokaneelectrician.com answers that question in its domain name alone. 88 reviews at a 5-star rating is a strong foundation to build from. The profile isn't the problem. The site is. This report shows exactly which on-page changes close that localization gap and what it would take to move HES up in organic results.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: heselectrical.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That HES Electrical Doesn't
Organic top 3 · “electrician near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where heselectrical.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 0 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks electrical by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.