Holliday Heating + Cooling + Electric
4th organic. 2nd in the local pack. That split tells a story. Holliday is pulling real visibility on "HVAC contractor near me Spokane" — 4,147 reviews at 4.9 stars is a trust signal most competitors can't touch. But randrheating.com is ranking above you organically, and two non-competitor pages (Yelp and Reddit) are eating the top two spots. That's recoverable ground. The report surfaces two specific gaps holding rank back. First: no LocalBusiness schema, which means Google is inferring your service area instead of reading it directly from structured data. Second: your page title doesn't anchor Spokane — and Google reads title first. Your localization score is 25/100, not because the signals are absent, but because the strongest one is missing. Fifteen of 26 images have no alt text. Small fix, real crawl cost. The sections below show exactly where hollidayheating.com sits against the other six Spokane HVAC sites audited, what the schema gap looks like technically, and which title tag change closes the most distance fastest.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: hollidayheating.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Holliday Heating + Cooling + Electric Doesn't
Organic top 3 · “HVAC contractor near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where hollidayheating.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks hvac by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.