Holy Cross Funeral Home
Fifth place on "funeral home spokane." Three competitors sit above them. Rippling Funeral Home, Heritage Funerals, and Hennessey hold the top three spots — and the structural reasons are visible in the data. Holy Cross has no H1 tag on its homepage, no LocalBusiness schema, and slow mobile load times. Google can't confirm what the page is or where it serves. That's the gap. The localization score is 40 out of 100. The page title names Spokane, but the meta description and contact signals don't reinforce it. Thin supporting signals mean thin geographic authority. Two Google reviews. A 5-star rating on two reviews doesn't carry weight the way volume does — search engines treat review count as a trust signal, not just star rating. This report maps the specific fixes: schema markup, on-page structure, and citation depth. Start there and the ranking gap closes mechanically, not mysteriously.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #5 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Holy Cross Funeral Home Doesn't
Organic top 3 · “funeral home spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where holycrossofspokane.orgranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
3 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
6 above youA separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.