Houk Chiropractic & Medical Massage — Monroe
Houk has a 4.8 rating and 150 reviews. That's a strong trust foundation. But on "chiropractor near me Spokane," they don't rank in the top 10. Spokane Sports Chiro, Yelp, and Valente are above them. The reviews aren't the problem. The site is. The homepage title and meta description contain zero Spokane signal — Google can't confirm where Houk operates. No LocalBusiness schema either, so the structured data Google uses to place a business geographically is missing entirely. Among the six Spokane chiropractors audited here, Houk ranks fourth. This report shows exactly where those signals need to be added and what fixing them does to local visibility.
1Where You Actually Rank in Spokane
3 cached queriesThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Houk Chiropractic & Medical Massage — Monroe Doesn't
Organic top 3 · “chiropractor near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where houkchiropractic.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks chiropractor by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.