Heritage Roofing & Construction
Rank 7 on "roofing contractor spokane" means three competitors are capturing most of that traffic before Heritage appears. spokaneroofing.com, Yelp, and Perrenoud are all above you right now. The 4.9 rating across 64 reviews is a real asset — Google sees that. Your localization is strong too: title tags, meta, and contact details all anchor the site to Spokane correctly, scoring 95/100 there. But two structural gaps are pulling the composite score to 76. Your LocalBusiness schema is incomplete, which limits what Google can confirm about the business without crawling the full page. Six of your fifteen images have no alt text, so search engines skip them entirely. Fix those two things and the site's signals align with what the profile and localization already earn. The report below shows exactly where each gap sits and what to address first.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #7 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Heritage Roofing & Construction Doesn't
Organic top 3 · “roofing contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where hrcspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 2 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks roofing by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.