Spokane local-SEO audit · prepared for

Hug Construction

90
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Live Google Position

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The local pack · you're in it

You're in Google's 3-pack for Spokane Contractors (General) — at #2.

Good. But the business above you take the call first. See who, and the move that flips it.

#1hidden
#2hidden
#3hidden
#2Hug Constructionin the pack
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

1 costly · 1 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 40/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  2. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (15/16) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "HUG Construction | Custom Homes & Remodeling in Spokane, WA"
"Spokane" in meta description
Meta: "HUG Construction builds custom homes and remodels in Spokane and the …"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance40 /100
SEO100 /100
Accessibility95 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)10.2 s
CLS (shift)0.06
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews74
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag59 chars
Meta description146 chars
H1 count1
Images / missing alt16 / 15
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqidlgm · 2026-06-17