Incognito - Aveda Concept Salon & Spa
Ranking #2 in the local pack is real traction. But two of the three spots above Incognito are directory listings — Yelp and a competitor — which means the gap to #1 is closeable. The audit score is 79/100. Solid foundation. The clearest drag is a localization signal of 25/100. Google reads your page title first, and right now it doesn't anchor Spokane. That's a fast fix with an outsized effect on local ranking. No LocalBusiness schema means Google is inferring your category and location rather than reading it directly. Add the schema, and the inference disappears. Eight of 21 images are missing alt text, and mobile load speed is lagging — both hurt ranking and drive away visitors who don't wait. The report below maps each gap to the specific element that needs to change, ordered by impact.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: incognitosalonandspa.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Incognito - Aveda Concept Salon & Spa Doesn't
Organic top 3 · “hair salon near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where incognitosalonandspa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 2 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks salon by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.