Spokane local-SEO audit · prepared for

Indaba Coffee

Indaba has a 4.6 rating and 628 reviews. That's real customer trust, built over time. The search side tells a different story. For "coffee shop spokane," Indaba doesn't rank in the top 10 — sitting below a restaurant directory, a Reddit thread, and a personal blog. Fifth out of five audited Spokane coffee sites. The mechanism is technical, not mysterious. Google can't confirm Indaba operates in Spokane. The homepage has no title tag, no meta description, no H1, and no structured data — the four signals Google reads first to understand what a page is and where it belongs. Spokane localization score: 0 out of 100. No robots.txt. No mobile viewport tag. Lighthouse SEO score below 90. None of this requires rebuilding the site. These are missing tags — fixable in a focused afternoon. The report below shows exactly which gaps to close first and what each fix tells the search engine.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Indaba Coffee doesn't appear in the top 10 for coffee shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Indaba Coffee Doesn't

Organic top 3 · “coffee shop spokane
#1
spokaneeats.net· directory
BEST COFFEE IN SPOKANE
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
reddit.com· directory
What's the best Coffee House in Spokane?
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
rebekahreadcreative.com
10 Must-Try Coffee Shops in Spokane to work
Not in our Spokane audit dataset yet. Visit rebekahreadcreative.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where indabacoffee.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title tag is missing entirely.
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
36
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

5 critical · 4 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing page title
The page has no <title> tag.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks coffee by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Coffee / Cafewe've audited
Rank 5 of 5
#1
Brew Peddler
brewpeddlerpnw.com
Does what you don't: Publishes structured data
75
/ 100
#2
Cedar Coffee
cedar.coffee
Does what you don't: Publishes structured data
69
/ 100
#3
Hatch beaker + burr
hatch-beaker-burr.com
Does what you don't: Publishes structured data
62
/ 100
#4
First Avenue Coffee
firstavenuecoffee.com
Does what you don't: Has a page title
58
/ 100
#5
You
Indaba Coffee
indabacoffee.com
Gap to #4: +22 points · Gap to #1: +39
36
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance30 /100
SEO85 /100
Accessibility90 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.6 / 5
Reviews628
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tagmissing
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpro2ln · 2026-05-30
Indaba Coffee — Spokane SEO audit (36/100) · spokaneseo.app