MultiCare Indigo Urgent Care - Spokane - Newport Hwy.
Ranking sixth for "urgent care clinic spokane" means three health systems are capturing the click before a patient ever sees Indigo's name. CHAS, Providence, and Kaiser are above them — all with stronger on-page location signals anchoring their titles. That's the gap. The 4.7 rating across 2,351 reviews is a real asset, but Google doesn't weigh reputation the way patients do. It reads structure first. No JSON-LD on the page means search engines are inferring what this business is, rather than being told directly. Two H1 tags compound that — the page sends a split signal on its own primary topic. The localization score of 25 out of 100 is the clearest lever here: the page title doesn't name Spokane, and title is the first thing Google reads. This report maps those specific gaps and shows the order to fix them.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That MultiCare Indigo Urgent Care - Spokane - Newport Hwy. Doesn't
Organic top 3 · “urgent care clinic spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where indigohealth.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks urgent-care by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.