Spokane local-SEO audit · prepared for

Infinite Electric

infiniteelectrician.com·Electrical·Spokane Valley, WA

Local pack at #2 is real traction. Organic at #7 means three directory sites are pulling rank that a real business should own. Reddit and Yelp sitting above infiniteelectrician.com isn't a content problem. It's a structure problem. Google can't confirm what Infinite Electric is or where it operates — because the site has no LocalBusiness schema. That's the gap. The 4.9 rating across 376 reviews is a genuine asset. Most competitors can't touch that. But without schema, Google doesn't connect those signals to the organic listing the way it connects them to the map pack. Two more gaps compound it. Most images have no alt text — 8 of 26. The Lighthouse SEO score is also below 90. Neither issue is urgent on its own, but together they're leaving points on the table against spokaneelectrician.com. The report below shows exactly where Infinite Electric sits among nine audited Spokane electrical businesses — and which fixes move the organic rank first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Infinite Electric ranks #7 organic · #2 in the local pack
for best electrician spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: infiniteelectrician.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Infinite Electric Doesn't

Organic top 3 · “best electrician spokane
#1
reddit.com· directory
Electrician Recommendation, Please : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
spokaneelectrician.com
Spokane Electrician | Electrician in Spokane | Electrician Near ...
Not in our Spokane audit dataset yet. Visit spokaneelectrician.com and run a side-by-side compare.
#3
yelp.com· directory
THE BEST 10 ELECTRICIANS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
electrician near me spokane
Organic #8
Top: reddit.com · yelp.com · spokaneelectrician.com
electrician spokane
Local pack #3
Top: reddit.com · spokaneelectrician.com · yelp.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where infiniteelectrician.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Infinite Electric - Your Forever Spokane Electrician (Free Estimates)"
"Spokane" in meta description
Meta: "Infinite Electric is home to your Forever Spokane Electrician. Provid…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
82
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (8/26)
Image alt coverage is below 70%.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
Title tag is too long (69 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks electrical by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Electricalwe've audited
Rank 2 of 5
#1
Wired Goat Electric
wiredgoatelectric.com
Does what you don't: Has LocalBusiness structured data
84
/ 100
#2
You
Infinite Electric
infiniteelectrician.com
Gap to #1: +2 points
82
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance79 /100
SEO85 /100
Accessibility76 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews376
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag69 chars
Meta description140 chars
H1 count1
Images / missing alt26 / 8
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrqs2 · 2026-05-25