Spokane local-SEO audit · prepared for

Inland Jewelry Buyers

Inland Jewelry Buyers scores 73 out of 100. Solid foundation — not the problem. The problem is "jewelry store spokane" returns Jewelry Design Center, Zales, and Tracy Jewelers before your site appears. You're not in the top 10 on that query. Your local signals are genuinely strong. Title, meta, and contact details all anchor to Spokane correctly — that's a 75/100 localization score, and it shows. What's holding the ranking back is technical. Mobile load speed is the critical gap. Two H1 tags and incomplete LocalBusiness schema compound it — search engines use that structured data to confirm what your business is and where it operates. Fix those three things and the local foundation you've already built starts doing real work. This report shows exactly where each gap sits and what to address first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Inland Jewelry Buyers doesn't appear in the top 10 for jewelry store spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Inland Jewelry Buyers Doesn't

Organic top 3 · “jewelry store spokane
#1
jewelrydesigncenter.com
Jewelry Design Center | Spokane, Kennewick & Missoula
Not in our Spokane audit dataset yet. Visit jewelrydesigncenter.com and run a side-by-side compare.
#2
stores.zales.com
Zales - Your Online & Local Jewelry Store - Spokane, WA
Not in our Spokane audit dataset yet. Visit stores.zales.com and run a side-by-side compare.
#3
tracyjewelers.com
Tracy Jewelers: Engagement Rings & Custom Jewelry
Not in our Spokane audit dataset yet. Visit tracyjewelers.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where inlandjewelrybuyers.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Inland Jewelry Buyers | Spokane's Premier Jewelry Buyer"
"Spokane" in meta description
Meta: "Inland Jewelry Buyers - your premier jewelry buyer in Spokane and sur…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
73
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 2 polish
Free · one click

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 41/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too long (175 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
4 of 17 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks jeweler by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Jewelerswe've audited
Rank 2 of 6
#1
Johnson's Custom Jewelry
shopjcjonline.com
Does what you don't: Has complete NAP in schema
90
/ 100
#2
You
Inland Jewelry Buyers
inlandjewelrybuyers.com
Gap to #1: +17 points
73
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance41 /100
SEO100 /100
Accessibility92 /100
Best practices54 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews23
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description175 chars
H1 count2
Images / missing alt17 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprnjtd · 2026-05-30
Inland Jewelry Buyers — Spokane SEO audit (73/100) · spokaneseo.app