Spokane local-SEO audit · prepared for

Inland Northwest Catering

inwcatering.com·Catering·Spokane area
78
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#2 of 8
The Standing
Inland Northwest Catering ranks #2 of 8 Catering we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
London's Ultimate Catering· leader
10047 rev4.6
2
You
8519 rev4.6
3
Spokane competitor
8245 rev3.7
4
Spokane competitor
8123 rev4.9
5
Spokane competitor
79122 rev4.4
6
Spokane competitor
7817 rev4.8
7
Spokane competitor
6831 rev4.9
8
Spokane competitor
5971 rev4.8

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Catering field
7 tracked · snapshot July 20, 2026
Median audit score
71field
78
Have LocalBusiness schema
43%field
you don't
Median Google reviews
45field
19
Median mobile load
9.9sfield
11.9s

This is the field you're measured against — every Spokane Catering we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 6 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Catering Reviews
median 45
122
floor 17
Nectar Catering and Events
you 19
You
19reviews
4.6★ rating
Category leader · Nectar Catering and Events
122reviews
103 ahead of you
You need 26 more reviews just to reach the Spokane median for Catering. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
19
Review rank
#7of 8
19 nowleader Nectar Catering and Events · 122

You sit at #7 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Catering.

Organic #2, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#2Inland Northwest Cateringnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 1 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (10) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  3. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (466 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 627 searches a month.

That's roughly 13 inbound leadsa month from organic search alone. We haven't mapped Inland Northwest Catering's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 11.9 seconds for your page — slower than 5 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Catering
good 2.5s
median 9.9s
0s
London's Ultimate Catering
you 11.9s
You
11.9s
9.4s over the 2.5s bar
Fastest in Spokane · London's Ultimate Catering
3.5s
8.4s faster than you
5 of 7 Spokane Catering we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Inland Northwest Catering - Airway Heights, Spokane, WA"
"Spokane" in meta description
Meta: "Inland Northwest Catering is a professional catering service in the I…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance59 /100
SEO100 /100
Accessibility100 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)11.9 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.6 / 5
Reviews19
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description466 chars
H1 count10
Images / missing alt40 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihvhf · 2026-06-17