Spokane local-SEO audit Β· prepared for

πŸ… Bearcat Heating and Cooling

itsbearcat.comΒ·HVACΒ·Spokane Valley, WA

Bearcat has a 4.9 rating across 2,542 reviews. That's real trust, built the hard way. But on "HVAC contractor near me Spokane," the site doesn't rank in the top ten. Yelp, Reddit, and R&R Heating sit above it β€” and none of them do the work Bearcat does. The core problem is geographic signal. Zero out of 100. Google can't confirm from the homepage title or meta description that this business operates in Spokane at all. No structured data either. That means Google has no machine-readable confirmation of the business name, service area, or category β€” the signals that convert authority into rankings. The review profile earns it. The site doesn't back that up yet. This report shows exactly where those signals are missing and what adding them does to visibility.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query Β· May 25, 2026
πŸ… Bearcat Heating and Cooling doesn't appear in the top 10 for β€œHVAC contractor near me spokane”

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below β€” what they do, what you don't.

What the Top 3 Do That πŸ… Bearcat Heating and Cooling Doesn't

Organic top 3 Β· β€œHVAC contractor near me spokane”
#1
yelp.comΒ· directory
THE BEST 10 HEATING & AIR CONDITIONING/HVAC IN ...
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening β€” your audit-grade site can outrank it with the right local signals.
#2
reddit.comΒ· directory
HVAC Repair Recommendations : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening β€” your audit-grade site can outrank it with the right local signals.
#3
randrheating.com
HVAC Services, AC Repairs & Heat Pump Installs | Spokane ...
Not in our Spokane audit dataset yet. Visit randrheating.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such β€” the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
β€œbest HVAC contractor spokane”
Not in top 10
Top: reddit.com Β· yelp.com Β· randrheating.com
β€œHVAC contractor spokane”
Not in top 10
Top: reddit.com Β· sturmheating.com Β· yelp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above β€” see where itsbearcat.comranks across neighborhood and modifier long-tail (β€œsouth hill,” β€œaffordable,” β€œnear me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Bearcat Heating and Cooling | Expert HVAC Services"
"Spokane" in meta description
Meta: "Bearcat Heating and Cooling provides reliable HVAC services including…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta β€” moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite β€” supporting signal
45
Score Β· 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

1 critical Β· 0 material Β· 3 polish
Free Β· one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one β€” and an emailed copy of the full report β€” unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Polish
1 of 7 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
PageSpeed Insights could not be measured
This operation was aborted
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house β€” but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks hvac by composite audit score, across the 4 sites we've measured in this vertical.

Among Spokane HVACwe've audited
Rank 4 of 4
#1
Cougar Heating and Air Conditioning
cougarmechanical.com
Does what you don't: Publishes structured data
76
/ 100
#2
Sturm Heating & Air Conditioning
sturmheating.com
Does what you don't: Publishes structured data
72
/ 100
#3
Holliday Heating + Cooling + Electric
hollidayheating.com
Does what you don't: Publishes structured data
70
/ 100
#4
You
πŸ… Bearcat Heating and Cooling
itsbearcat.com
Gap to #3: +25 points Β· Gap to #1: +31
45
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performanceβ€” /100
SEOβ€” /100
Accessibilityβ€” /100
Best practicesβ€” /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews2542
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag50 chars
Meta description142 chars
H1 count1
Images / missing alt7 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one β€” and an emailed copy of the full report β€” unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app β€” a project of August SEO LLC, Spokane, WA
Report cmplqsor Β· 2026-05-25