Spokane local-SEO audit · prepared for

The Ivory Table Catering Company

ivorytable.com·Catering·Spokane, WA

#2 in the local pack is real traction. But organic tells a different story. Mangia and INWC sit above you on "catering company Spokane." So does a Yelp listing — a directory page, not a business. That's the gap. Your homepage has no title tag, no meta description, no H1. Google is reading a blank nameplate. There's also zero Spokane signal in your metadata, meaning the site doesn't confirm where you operate. Structured data is missing too. That's the mechanism search engines use to classify what you are and where. The 4.8 rating across 71 reviews is a genuine asset. This report shows exactly what's suppressing it from doing more work.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
The Ivory Table Catering Company ranks #5 organic · #2 in the local pack
for catering company spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: ivorytable.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That The Ivory Table Catering Company Doesn't

Organic top 3 · “catering company spokane
#1
mangiacateringco.com
Catering Spokane WA - Catering CDA - Catering Coeur d ...
Not in our Spokane audit dataset yet. Visit mangiacateringco.com and run a side-by-side compare.
#2
inwcatering.com
Inland Northwest Catering - Airway Heights, Spokane, WA
Not in our Spokane audit dataset yet. Visit inwcatering.com and run a side-by-side compare.
#3
yelp.com· directory
THE BEST 10 Caterers in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where ivorytable.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title tag is missing entirely.
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
48
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

4 critical · 3 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing page title
The page has no <title> tag.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks catering by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Cateringwe've audited
Rank 7 of 7
#1
London's Ultimate Catering
londonsultimatecatering.com
Does what you don't: Publishes structured data
91
/ 100
#2
The Fresh Plate Catering Company
freshplatemarket.com
Does what you don't: Publishes structured data
73
/ 100
#3
Greenbluff Fresh Catering Co.
greenblufffresh.com
Does what you don't: Publishes structured data
73
/ 100
#4
Red Rock Catering
redrockspokane.com
Does what you don't: Publishes structured data
71
/ 100
#5
Nectar Catering and Events
nectarcateringandevents.com
Does what you don't: Has a page title
67
/ 100
#6
Spokane Food and Event Services
spokanefoodandevents.com
Does what you don't: Publishes structured data
60
/ 100
#7
You
The Ivory Table Catering Company
ivorytable.com
Gap to #6: +12 points · Gap to #1: +43
48
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance59 /100
SEO92 /100
Accessibility86 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews71
Hours publishedno
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tagmissing
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpu0vv3 · 2026-05-31