Jaazz Salon
Jaazz Salon is already ranking #1 in the local pack for "best hair salon spokane." That's real. But the organic side tells a different story. Lavish Spokane holds the #1 organic spot, and a Reddit thread sits at #3 — meaning a forum post is pulling traffic that should land on your page. The gap isn't effort. It's structure. Your site is missing an H1, a meta description, and JSON-LD schema entirely. Google can't confirm what your page is about without reading between the lines. A 4.9 rating across 492 reviews is strong signal — it's just not being reinforced on the page itself. Localization scores 45/100. The title mentions Spokane. The supporting signals — meta, contact markup — don't follow through. This report shows exactly where to close it.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: jaazzsalon.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Jaazz Salon Doesn't
Organic top 3 · “best hair salon spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where jaazzsalon.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
4 critical · 0 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks salon by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.