Spokane local-SEO audit · prepared for

J&A Body and Fender

For "auto body shop Spokane," J&A doesn't appear in the top 10. Yelp, American Way Collision, and Toby's Body and Fender are all ahead of them. That's a fixable problem. The 4.7 rating and 46 reviews are real assets. Google just can't connect them to Spokane. The homepage title and meta description contain zero location signal — so the site doesn't tell Google where J&A operates. No structured data. No meta description. Six competing H1 tags on a single page. Each of those is a specific instruction Google uses to rank local businesses — and right now those instructions are either missing or contradicting each other. The mobile performance lag compounds it: slow pages lose ranking before anyone reads a word. This report shows exactly which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
J&A Body and Fender doesn't appear in the top 10 for auto body shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That J&A Body and Fender Doesn't

Organic top 3 · “auto body shop spokane
#1
yelp.com· directory
THE BEST 10 Body Shops in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
americanwaycollision.com
American Way Collision Center: Auto Collision Shop ...
score65/100
PSI mobile
73/100
Reviews
163
Rating
4.6/5
Schema
None
#3
tobysbodyandfender.com
Toby's Body & Fender: Auto Body | Spokane, WA
score68/100
PSI mobile
87/100
Reviews
106
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where jandaautobody.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "J & A Body & Fender, Inc. | Auto Body"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
56
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

3 critical · 2 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 39/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (6)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (4/9)
Image alt coverage is below 70%.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks body-shop by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Auto Body Shopswe've audited
Rank 6 of 8
#1
Craig's Automotive Collision Center, in
craigsautocollision.com
Does what you don't: Publishes structured data
72
/ 100
#2
Flash's Auto Body & Paint
flashsauto.com
Does what you don't: Publishes structured data
71
/ 100
#3
Toby's Body & Fender
tobysbodyandfender.com
Does what you don't: Has a meta description
68
/ 100
#4
American Way Collision Center
americanwaycollision.com
Does what you don't: Has a meta description
65
/ 100
#5
American Way Auto Body
americanwayautobody.com
Does what you don't: Publishes structured data
64
/ 100
#6
You
J&A Body and Fender
jandaautobody.com
Gap to #5: +8 points · Gap to #1: +16
56
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance39 /100
SEO92 /100
Accessibility87 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews46
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag37 chars
Meta descriptionmissing
H1 count6
Images / missing alt9 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpu11ym · 2026-05-31