Jason Paull Team | Fairway Home Mortgage
Ranking #1 for "mortgage broker Spokane" is a real position to hold. You're above every competitor we audited, and 225 reviews at a 5-star rating backs that up with trust signals most brokers never build. But the site has a structural gap that creates risk. No LocalBusiness schema means Google is reading your relevance from plain text instead of structured data it can parse and verify. Your page title also doesn't anchor Spokane — and Google reads the title before anything else on the page. Your localization signal scores 25 out of 100 because of that. Two H1 tags on the same page split the topical signal. One clear H1 tells Google exactly what the page is about. Two dilute it. The report below maps every gap by priority, shows you the exact fixes, and tells you which ones protect the #1 position you already own.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: jasonpaullhomeloans.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Jason Paull Team | Fairway Home Mortgage Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where jasonpaullhomeloans.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.