Spokane local-SEO audit · prepared for

JMK & Associates

Ranking sixth for "financial advisor spokane" means real prospects are finding Fulcrum, Quantum, and SmartAsset before they find JMK. That's the gap. The audit found three things holding the ranking back: no meta description, no H1 tag, and slow mobile load times. Each one is a direct signal Google uses to decide who deserves page-one placement. The most urgent issue is localization — the homepage title and meta description contain zero Spokane-specific language, so the site isn't telling Google where JMK operates. Fix that one element and the ranking math changes. This report walks through each gap in order of impact, with the specific changes that close them.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
JMK & Associates ranks #6 organic
for financial advisor spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That JMK & Associates Doesn't

Organic top 3 · “financial advisor spokane
#1
fulcrumfinancialgroup.com
Spokane Financial Advisors — Fulcrum Financial Group
Not in our Spokane audit dataset yet. Visit fulcrumfinancialgroup.com and run a side-by-side compare.
#2
quantumplanning.com
Spokane Financial Advisor | Quantum Financial Planning ...
score90/100
PSI mobile
45/100
Reviews
180
Rating
5.0/5
Schema
Full NAP
#3
smartasset.com
Top 10 Financial Advisors in Spokane, WA
Not in our Spokane audit dataset yet. Visit smartasset.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where jmkfa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home | JMK & Associates"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 1 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
Title tag is too short (23 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks financial-advisor by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Financial Advisorswe've audited
Rank 5 of 8
#1
Quantum Financial Planning
quantumplanning.com
Does what you don't: Has a meta description
90
/ 100
#2
Selkirk Wealth Advisors
selkirkwealth.com
Does what you don't: Has a meta description
75
/ 100
#3
Ten Capital
tencapital.com
Does what you don't: Has a meta description
74
/ 100
#4
Premier Partners Wealth Management
premierpartnerswm.com
Does what you don't: Has a meta description
72
/ 100
#5
You
JMK & Associates
jmkfa.com
Gap to #4: +2 points · Gap to #1: +20
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance48 /100
SEO85 /100
Accessibility87 /100
Best practices54 /100
Google Business Profile
Profile existsyes
Rating4.2 / 5
Reviews5
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag23 chars
Meta descriptionmissing
H1 count0
Images / missing alt8 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstik4 · 2026-05-30