Kirchner & Jordan CPAs
Kirchner & Jordan ranks #8 for "accountant CPA Spokane." That's real visibility — but three competitors and a directory sit above them. Spokanecpa.com and am-cpas.com are both outranking a firm that scores second out of seven audited Spokane accountants. The localization is solid: title, meta, and contact details all anchor the site to Spokane correctly. The clearest structural gap is a missing H1 tag — the single on-page signal Google uses to confirm what a page is about. No H1 means the page is asking the search engine to guess. This report maps exactly where those ranking points are going and what fixing the structure would change.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #8 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Kirchner & Jordan CPAs Doesn't
Organic top 3 · “accountant CPA spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where kirchnerjordancpa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 0 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks accountant by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.