Spokane local-SEO audit · prepared for

Ladder Coffee in Spokane, Washington

69
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#3 of 6
The Standing
Ladder Coffee in Spokane, Washington ranks #3 of 6 Coffee / Cafe we track in Spokane.
Rank
Business
1
Brew Peddler· leader
86162 rev4.9
2
Spokane competitor
80386 rev4.8
3
You
79389 rev4.5
4
Spokane competitor
72154 rev4.8
5
Spokane competitor
70589 rev4.6
6
Spokane competitor
49628 rev4.6

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Coffee / Cafe field
5 tracked · snapshot July 20, 2026
Median audit score
62field
69
Have LocalBusiness schema
20%field
you don't
Median Google reviews
386field
389
Median mobile load
13.9sfield
35.0s

This is the field you're measured against — every Spokane Coffee / Cafe we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 2 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Coffee / Cafe Reviews
median 386
628
floor 154
Indaba Coffee
you 389
You
389reviews
4.5★ rating
Category leader · Indaba Coffee
628reviews
239 ahead of you
You're past the Spokane median for Coffee / Cafe— real ground held. The gap that's left is to Indaba Coffee: 239 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
389
Review rank
#3of 6
389 nowleader Indaba Coffee · 628

You sit at #3 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Coffee / Cafe.

Organic #6, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#6Ladder Coffee in Spokane, Washingtonnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 1 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 34/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  3. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #6 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  4. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    22 of 269 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 1,400 searches a month.

That's roughly 28 inbound leadsa month from organic search alone. We haven't mapped Ladder Coffee in Spokane, Washington's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 35.0 seconds for your page — slower than 5 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Coffee / Cafe
good 2.5s
median 13.9s
0s
First Avenue Coffee
you 35.0s
You
35.0s
32.5s over the 2.5s bar
Fastest in Spokane · First Avenue Coffee
3.9s
31.1s faster than you
5 of 5 Spokane Coffee / Cafe we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.08
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Ladder Coffee in Spokane, Washington | Specialty Coffee Roasters"
"Spokane" in meta description
Meta: "Ladder Coffee & Toast offers the highest quality fresh roasted coffee…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance34 /100
SEO100 /100
Accessibility93 /100
Best practices54 /100
Core Web Vitals (mobile)
LCP (load)35.0 s
CLS (shift)0.08
INP (response)
Google Business Profile
Profile existsyes
Rating4.5 / 5
Reviews389
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag64 chars
Meta description132 chars
H1 count1
Images / missing alt269 / 22
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7lge · 2026-06-19