Legacy Roofing
Ranking #1 in the local pack is real traction. But organic is a different story. On "roofing contractor spokane," spokaneroofing.com, Yelp, and Perrenoud all sit above legacyroofs.net in the organic results. That's the gap. The site has 126 reviews and a clean 5-star rating — a strong trust signal that isn't carrying over to rankings because Google can't read the page clearly. No structured data means Google is guessing at your business category, service area, and review count instead of reading it directly. The localization score is the sharper problem: 20 out of 100. Spokane doesn't appear in the homepage title or meta description, so the site gives Google almost no geographic signal for where it operates. Fix those two things and the page starts competing on the queries where the pack doesn't show up. This report shows exactly where each signal is missing and what to change first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: legacyroofs.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Legacy Roofing Doesn't
Organic top 3 · “roofing contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where legacyroofs.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks roofing by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.