Leland's Barbershop
Leland's has a real foundation. A 4.6 rating across 159 reviews is earned trust — and Google sees it. But "barbershop spokane" isn't returning them in the top 10. The Barbers, Yelp, and Brickyard Brickyard are all ahead. That's the gap. The audit score is 66/100. Not a disaster. Fixable. The site title mentions Spokane — that's a start. But the meta description is missing entirely, and the contact signals are thin. Google can't confirm location from a title tag alone, so the localization score sits at 40/100. Two H1 tags and incomplete LocalBusiness schema are structural issues. Search engines use those to categorize the page — when the signals conflict, the page loses authority it should own. Mobile performance is slow. Most local search happens on a phone. This report shows exactly which fixes move the needle first — and why each one changes what Google reads.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Leland's Barbershop Doesn't
Organic top 3 · “barbershop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where lelandsbarbershop.orgranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks barbershop by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.