Liberty Lock & Key
Your Google Business Profile is strong. A 4.8 rating across 277 reviews is real trust, earned. The website isn't keeping up. Liberty Lock & Key doesn't appear in the top 10 for "locksmith Spokane" — a query with direct buying intent. Al's Locksmith and River City Lock and Key sit above you, and so does a Yelp listing. A directory is outranking your own site. The localization score explains most of it: 20 out of 100. Your homepage title and meta description don't mention Spokane. Google can't confirm where you operate, so it deprioritizes you for local searches. That's the core problem. Three specific gaps are compounding it. No structured data means search engines are reading your site manually instead of understanding it. No meta description means Google writes one for you — usually a bad cut. And five of seven images have no alt text, leaving signals on the table. This report maps the fixes in order of impact.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Liberty Lock & Key Doesn't
Organic top 3 · “locksmith spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where liberty-lock-n-key.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks locksmith by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.