Spokane local-SEO audit · prepared for

Liberty Tire

Ranking #1 for "tire shop spokane" is real. That's a strong position to defend. But the audit puts Liberty Tire third out of four shops on overall site health — and that gap has a specific cause. No structured data means Google reads the page without the machine-readable layer that confirms what the business is, where it operates, and what it offers. Slow mobile performance compounds that: visitors on phones are bouncing before the page finishes loading. The 4.6 rating across 337 reviews is a legitimate trust signal. It's not being used structurally on the page yet. The report below shows which technical fixes move the needle first, and where the localization strength — already scoring 75 out of 100 — can carry more weight once the foundation is solid.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 31, 2026
Liberty Tire ranks #1 organic
for tire shop spokane

Top-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.

What the Top 3 Do That Liberty Tire Doesn't

Organic top 3 · “tire shop spokane
#1
libertytire.bizYou
Liberty Tire | Auto Repair & Tire Shop in Spokane, WA
score58/100
PSI mobile
33/100
Reviews
337
Rating
4.6/5
Schema
None
#2
thetirestorespokane.com
The Tire Store: Auto Repair Shop in Spokane, WA
score33/100
PSI mobile
Reviews
365
Rating
4.2/5
Schema
None
#3
yelp.com· directory
TOP 10 BEST Tire Shop in Spokane, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where libertytire.bizranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Liberty Tire | Auto Repair & Tire Shop in Spokane, WA"
"Spokane" in meta description
Meta: "Liberty Tire is the local choice for auto repair and tires in Spokane…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
58
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

2 critical · 3 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Slow mobile performance
Mobile performance score is 33/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 77/100.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
Meta description is too long (174 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks tire-shop by composite audit score, across the 4 sites we've measured in this vertical.

Among Spokane Tire Shopswe've audited
Rank 3 of 4
#1
Bucks Tire Automotive Inc.
buckstire.com
Does what you don't: Publishes structured data
76
/ 100
#2
Affordable Tire
afftire.com
Does what you don't: Renders correctly on mobile
73
/ 100
#3
You
Liberty Tire
libertytire.biz
Gap to #2: +15 points · Gap to #1: +18
58
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance33 /100
SEO77 /100
Accessibility69 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating4.6 / 5
Reviews337
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag53 chars
Meta description174 chars
H1 count1
Images / missing alt32 / 1
robots.txtyes
sitemap.xmlno

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpviahn · 2026-06-01