Lighthouse Chiropractic
4.9 stars, 131 reviews. That's a real trust signal — patients are happy and vocal about it. The problem is the site isn't telling Google where those patients are. The homepage title and meta description contain zero Spokane-specific language, which is what's holding the localization score at 0 out of 100. Google ranks local businesses partly on how clearly they signal location in on-page text. Right now, the site doesn't make that signal. That's the core gap. The result: a #2 local pack ranking on "chiropractor near me Spokane" — strong, but Spokane Sports Chiro holds #1 with a site that does make those signals. There are also four H1 tags on the site where there should be one, which splits Google's read of what the page is actually about. Add a missing meta description and slow mobile load times, and the audit composite lands at 83 out of 100. Second-ranked out of six audited Spokane chiropractors. The report below shows exactly which fixes move the needle first.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: lighthousechiropracticwa.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Lighthouse Chiropractic Doesn't
Organic top 3 · “chiropractor near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where lighthousechiropracticwa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks chiropractor by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.