Lilac City Blooms
Lilac City Blooms ranks #3 for "florist spokane." That's real traction. But roseandblossom.com and spokane4seasonsflowers.net are both ahead, and the audit shows exactly why. Your homepage has no H1 tag, no meta description, and zero structured data — so Google is reading your page without a map. The site also sends no geographic signal: "Spokane" doesn't appear in your title or meta description, which means the search engine can't confirm where you operate. That's a structural problem, not a content one. Fixable. The report below scores lilaccityblooms.com at 47/100 among Spokane florists and ranks it 8th of 8 audited sites — despite holding a 4.5-star rating with 48 reviews on your Google Business Profile. The reviews are working. The technical foundation isn't keeping up. What follows shows each gap, what it costs you in ranking terms, and the order to fix it.
1Where You Actually Rank in Spokane
1 cached queryTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That Lilac City Blooms Doesn't
Organic top 3 · “florist spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where lilaccityblooms.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
4 critical · 2 material · 4 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
7 above youA separate lens from the SERP positioning above. This ranks florist by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.