Spokane local-SEO audit · prepared for

Lucid Room

Lucid Room is the strongest site we've audited across Spokane salons. Rank 1 of 7. That said, two sites — Lavish and Jaazz — are still sitting above you on "best hair salon spokane," and the gap isn't about reviews or reputation. It's structural. Your LocalBusiness schema is incomplete, which means Google is reading your page without the full context it needs to move you up. Three H1 tags on the same page splits your relevance signal three ways instead of one. Fix those two things, and the foundation is there to take the top spot. That's what this report walks you through.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Lucid Room ranks #4 organic · #2 in the local pack
for best hair salon spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: lucidroom.salon's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Lucid Room Doesn't

Organic top 3 · “best hair salon spokane
#1
lavishspokane.com
Lavish Salon - Spokane
Not in our Spokane audit dataset yet. Visit lavishspokane.com and run a side-by-side compare.
#2
jaazzsalon.com
Jaazz Salon 421W Main AveUnit 102 Spokane, WA99201
score60/100
PSI mobile
12/100
Reviews
492
Rating
4.9/5
Schema
None
#3
reddit.com· directory
Hair Salon Recommendations : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
hair salon near me spokane
Organic #3
Top: yelp.com · lavishspokane.com · lucidroom.salon
hair salon spokane
Not in top 10
Top: lavishspokane.com · jaazzsalon.com · reddit.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where lucidroom.salonranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Lucid Room | Editorial-Inspired Hair Salon in Downtown Spokane, WA"
"Spokane" in meta description
Meta: "Lucid Room is a high-fashion, editorial-inspired hair salon located i…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
84
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

0 critical · 2 material · 4 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (3)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Title tag is too long (66 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (239 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
7 of 37 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Polish
Slow mobile performance
Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks salon by composite audit score, across the 4 sites we've measured in this vertical.

You're on top

Among Spokane Hair Salons we've audited, Lucid Roomis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance48 /100
SEO100 /100
Accessibility91 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews1858
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag66 chars
Meta description239 chars
H1 count3
Images / missing alt37 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrmvx · 2026-05-25
Lucid Room — Spokane SEO audit (84/100) · spokaneseo.app