Spokane local-SEO audit · prepared for

Luxe. Salon & Medspa

Four ninety-four reviews at 4.8 stars. That's real authority. But on "medical spa spokane," Luxe sits at #4 — behind a directory and two competitors. The gap isn't reputation. It's structure. Three specific things are holding the ranking back. No LocalBusiness schema means Google is guessing at your business type instead of reading it directly. Two H1 tags split your page's primary signal. And your localization score sits at 60/100 — the title names Spokane, but the meta description and contact markup don't reinforce it. Fix those three, and #1 organic is a realistic target. The report below shows exactly where each gap sits and what to change first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Luxe. Salon & Medspa ranks #4 organic
for medical spa spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #4 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Luxe. Salon & Medspa Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.com
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where luxespokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
60/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Luxe Salon & Medspa | Spokane's most complete Salon & Medspa."
"Spokane" in meta description
Meta: "Find all things beauty and wellness at Luxe Salon & Medspa. Our educa…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (4/5)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Medical Spaswe've audited
Rank 5 of 8
#1
Crafted Beauty
craftedbeauty.com
Does what you don't: Has LocalBusiness structured data
90
/ 100
#2
Odara Medical Spa
odaramedicalspa.com
Does what you don't: Has LocalBusiness structured data
85
/ 100
#3
SkinWell + Co.
skinwell.co
Does what you don't: Has LocalBusiness structured data
84
/ 100
#4
Werschler Aesthetics
werschleraesthetics.com
Does what you don't: Has LocalBusiness structured data
76
/ 100
#5
You
Luxe. Salon & Medspa
luxespokane.com
Gap to #4: +6 points · Gap to #1: +20
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance84 /100
SEO92 /100
Accessibility66 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews494
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag61 chars
Meta description135 chars
H1 count2
Images / missing alt5 / 4
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq4s8 · 2026-05-30