Spokane local-SEO audit · prepared for

Main Ave Tattoo

Rank 3 in the local pack. That's a real position — and there's a clear path to rank 1. Main Ave Tattoo scores highest among the seven Spokane tattoo shops audited here. The 5-star rating across 139 reviews is strong social proof Google weighs in local rankings. But two structural gaps are holding the site back from the top slot: no LocalBusiness schema, and no Spokane signal anywhere in the homepage title or meta description. Google can't confirm from the page itself where this shop operates. Fortunata Studio and Anchored Art Tattoo both sit above Main Ave on "tattoo shop spokane" — and closing that gap starts with telling Google the city, explicitly, in the right places. This report shows exactly where to make those fixes.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Main Ave Tattoo ranks #3 in the local pack
for tattoo shop spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: mainavetattoo.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Main Ave Tattoo Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where mainavetattoo.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home | Main Ave Tattoos"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
81
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Polish
Title tag is too short (23 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

You're on top

Among Spokane Tattoo Studios we've audited, Main Ave Tattoois the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance68 /100
SEO92 /100
Accessibility96 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews139
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag23 chars
Meta descriptionmissing
H1 count1
Images / missing alt33 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpugacq · 2026-06-01