Marcinda Kennels
Ranking #3 for "pet boarding kennel spokane" is a real position. Free Range Boarding and Play-N-Stay are sitting above you — and this report shows exactly why. The most direct gap: no H1 tag on the page. Search engines use that element to confirm what the page is about. Without it, your relevance signal on the primary query is weaker than it should be. Localization is thin too. The title mentions Spokane. The meta description and contact markup don't back it up — that's why the localization score sits at 40 out of 100. A 4.8 rating across 60 reviews is strong. That's not the problem. The report below maps the full picture: schema gaps, 9 of 11 images with no alt text, and the specific fixes ranked by their likely impact on closing the gap to #1.
1Where You Actually Rank in Spokane
1 cached queryTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That Marcinda Kennels Doesn't
Organic top 3 · “pet boarding kennel spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where marcindakennels.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks pet-boarding by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.